Elana Duffy
Corporately aging gracefully, or solving workplace problems before they are problems
Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop...
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Elana Duffy
- Feb 26, 2015
- 4 min
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Elana Duffy
- Feb 12, 2015
- 5 min
Writing Creatively: The hard part
- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...
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Elana Duffy
- Jan 29, 2015
- 4 min
Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
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Elana Duffy
- Jan 7, 2015
- 4 min
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Elana Duffy
- Dec 23, 2014
- 2 min
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
- Oct 16, 2014
- 4 min
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
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Elana Duffy
- Oct 1, 2014
- 5 min
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Elana Duffy
- Sep 19, 2014
- 5 min
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Elana Duffy
- Aug 11, 2014
- 3 min
What's In a Story?
All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...
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Elana Duffy
- Mar 31, 2014
- 2 min
Present Tense LLC is Live, But What Does That Mean For You?
The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...
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