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Corporately aging gracefully, or solving workplace problems before they are problems
Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop...
Frank Luby
Jul 8, 20155 min read
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Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
Frank Luby
Feb 26, 20154 min read
10 views
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Writing Creatively: The hard part
- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...
Frank Luby
Feb 12, 20155 min read
2 views
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Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
Frank Luby
Jan 29, 20154 min read
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Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
Frank Luby
Jan 7, 20154 min read
6 views
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Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
Frank Luby
Dec 23, 20142 min read
9 views
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5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
Frank Luby
Oct 30, 20145 min read
105 views
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Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
Frank Luby
Oct 16, 20144 min read
35 views
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More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
Frank Luby
Oct 1, 20145 min read
23 views
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Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
Frank Luby
Sep 19, 20145 min read
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What's In a Story?
All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...
Frank Luby
Aug 11, 20143 min read
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Present Tense LLC is Live, But What Does That Mean For You?
The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...
Frank Luby
Mar 31, 20142 min read
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