Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop...

- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...

- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...

An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...

- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...

- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...

- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...

All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...

The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...