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Frank Luby
May 12, 20154 min read
Lessons from Two Miles (and Higher) Up
Let me begin this article by saying that hiking is nothing new to me. I know, I know, as The Bard himself so eloquently put it: "The lady...
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Frank Luby
Mar 5, 20154 min read
Tales of a recovering engineer: there's a little creative in all of us
- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...
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Frank Luby
Feb 26, 20154 min read
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Frank Luby
Feb 18, 20154 min read
The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
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Frank Luby
Feb 12, 20155 min read
Writing Creatively: The hard part
- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...
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Frank Luby
Jan 14, 20154 min read
Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
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Frank Luby
Jan 7, 20154 min read
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Frank Luby
Dec 23, 20142 min read
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Frank Luby
Dec 3, 20144 min read
Positive Vibes to Positive Profits: Professional Development that Works
- Stacey Ebert Professional development can be a trial. No one wants to sit through monotone presentations or worse, click-through online...
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Frank Luby
Nov 26, 20145 min read
What I learned while making a TV pilot
Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...
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Frank Luby
Nov 11, 20144 min read
The Battlefield of Leadership
Elana Duffy Veteran’s Day, Armistice Day, whatever you call it in your country, the idea is the same in many countries that took part in...
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Frank Luby
Nov 5, 20144 min read
From the Big Screen to the Conference Table
Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...
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Frank Luby
Oct 30, 20145 min read
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Frank Luby
Oct 16, 20144 min read
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
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Frank Luby
Oct 1, 20145 min read
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Frank Luby
Sep 23, 20146 min read
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Frank Luby
Sep 19, 20145 min read
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Frank Luby
Sep 12, 20144 min read
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Frank Luby
Apr 10, 20144 min read
Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
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Frank Luby
Mar 31, 20142 min read
Present Tense LLC is Live, But What Does That Mean For You?
The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...
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