Millennials and the younger end of Generation X are rapidly taking over the bulk of the work force, and with that comes change. They stay...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines...

- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...

- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...

- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...

- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...

A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...

The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...