Elana Duffy
Building Your Personal Brand
Millennials and the younger end of Generation X are rapidly taking over the bulk of the work force, and with that comes change. They stay...
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Elana Duffy
- Dec 3, 2015
- 5 min
Finding Your Path with a Master Story
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines...
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Elana Duffy
- Feb 26, 2015
- 4 min
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Elana Duffy
- Feb 18, 2015
- 4 min
The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
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Elana Duffy
- Jan 7, 2015
- 4 min
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Elana Duffy
- Dec 23, 2014
- 2 min
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
- Oct 1, 2014
- 5 min
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Elana Duffy
- Sep 12, 2014
- 4 min
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Elana Duffy
- Apr 14, 2014
- 4 min
Lana's Story
A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...
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Elana Duffy
- Mar 31, 2014
- 2 min
Present Tense LLC is Live, But What Does That Mean For You?
The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...
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