- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...

- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...

- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...

- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...

- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...

- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...

Branding. Marketing. Content. Messaging. These are common words in every business field these days. So let’s discard them. We have...

Target has bargain bins at the front of the store where they sell stuff for $1. As you read the phrase “stuff for $1”, did it trigger an...

All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...

A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...

This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...

The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...