This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...

Editor's Note: You may have noticed we haven't posted in a couple of weeks. This is in large part to our primary blog editor helping Paul...

- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...

- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...

- Stacey Ebert Companies have many similarities to schools, only now we are all grown up. Jobs replace assignments, bosses replace...

- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

- Stacey Ebert Professional development can be a trial. No one wants to sit through monotone presentations or worse, click-through online...

Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...

Elana Duffy Veteran’s Day, Armistice Day, whatever you call it in your country, the idea is the same in many countries that took part in...

Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...

- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...

- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...

- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...

- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...

All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...