Elana Duffy
Honing Habit: Creating a Master Story
This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...
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Elana Duffy
- Mar 24, 2015
- 4 min
Lessons From Making a TV Pilot Part II: The Premiere
Editor's Note: You may have noticed we haven't posted in a couple of weeks. This is in large part to our primary blog editor helping Paul...
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Elana Duffy
- Mar 5, 2015
- 4 min
Tales of a recovering engineer: there's a little creative in all of us
- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...
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Elana Duffy
- Feb 12, 2015
- 5 min
Writing Creatively: The hard part
- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...
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Elana Duffy
- Feb 4, 2015
- 4 min
The value of valuing employees
- Stacey Ebert Companies have many similarities to schools, only now we are all grown up. Jobs replace assignments, bosses replace...
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Elana Duffy
- Jan 7, 2015
- 4 min
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Elana Duffy
- Dec 23, 2014
- 2 min
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Elana Duffy
- Dec 3, 2014
- 4 min
Positive Vibes to Positive Profits: Professional Development that Works
- Stacey Ebert Professional development can be a trial. No one wants to sit through monotone presentations or worse, click-through online...
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Elana Duffy
- Nov 26, 2014
- 5 min
What I learned while making a TV pilot
Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...
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Elana Duffy
- Nov 11, 2014
- 4 min
The Battlefield of Leadership
Elana Duffy Veteran’s Day, Armistice Day, whatever you call it in your country, the idea is the same in many countries that took part in...
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Elana Duffy
- Nov 5, 2014
- 4 min
From the Big Screen to the Conference Table
Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
- Oct 16, 2014
- 4 min
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
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Elana Duffy
- Oct 1, 2014
- 5 min
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Elana Duffy
- Sep 23, 2014
- 6 min
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Elana Duffy
- Sep 19, 2014
- 5 min
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Elana Duffy
- Sep 12, 2014
- 4 min
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Elana Duffy
- Aug 11, 2014
- 3 min
What's In a Story?
All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...
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