When I was a high school teacher, there were never enough hours or minutes in a day, much less week, month, or year to get everything done. Ask any teacher: the line between work and home blurs often, leading to tired, overworked professionals. More and more “asks” are coming from all different directions and although they are “musts”, they invade the much needed and much desired goal of making a difference in students’ lives. With many teachers frequently asked to do seeming

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at the role the Master Story plays in helping professionals use storytelling to establish their name and reputation. Read the first part of the series, on why you need a Master Story, here. The next time you have a few minutes to fill, start a list. Write down a few things you wish your customers knew about you. Don’t sort it yet, and don’t over