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The invisible team behind self-publishing
You’ve finally finished it. The book that you had been talking about for years and had been planning for even longer is completed. You...
Frank Luby
Jul 10, 20174 min read


Libraries: More than just books... stories
When was the last time you went to the library? Hopefully recently, and if not you are missing out! Big or small, urban or rural, five...
Frank Luby
Apr 27, 20173 min read


A picture is worth 1000 words... but is content still king?
We’ve all heard the saying: “A picture’s worth a thousand words.” The earliest recorded use of the sentiment was in 1911, where newspaper...
Frank Luby
Apr 6, 20174 min read


The road trip of a blog, and seeking expert advice
We know that we've been gone for a bit, working on some exciting projects we look forward to sharing with you in the coming weeks and...
Frank Luby
Jul 5, 20164 min read


Rethinking the ebook
ebook is an odd term. Sure, the idea of an electronic book is intuitive in its purest form. You share an author’s words online in a...
Frank Luby
Apr 13, 20163 min read


Variety: Not just the spice of your life, but the saver of your sanity
How many times a week do you find yourself saying, jokingly or otherwise, “I need to get out more”? For me, there are weeks where it’s...
Frank Luby
Mar 8, 20164 min read


Creativity in your work is selling up, not selling out
If you read this blog, chances are that you're a business-minded go-getter like my fellow contributors. You probably also have a...
Frank Luby
Mar 1, 20164 min read


4 Excellent Books for Entrepreneurs, or Anyone
Switching careers – especially if you start your own business mid-career – will leave you short on so many resources: time, money, backup...
Frank Luby
Feb 24, 20163 min read


Being Remembered: your story in the future
Obituaries are fascinating. When you really get down to it, your last impression is very much like your first impression: you only get...
Frank Luby
Feb 16, 20165 min read


Why vision trumps likeability: Lessons from the Iowa caucuses
Politics provides lots of possibilities to witness the power of words and stories. What happened this week at the Iowa caucuses in the US...
Frank Luby
Feb 4, 20164 min read


Getting your book out of you
There's an old axiom that everyone has a book in them and I, for one, agree with it. There's also a slightly more cynical version that...
Frank Luby
Jan 28, 20164 min read


Why Outsourcing Blog Posts is the Best Decision Your Company Can Make
When I was a high school teacher, there were never enough hours or minutes in a day, much less week, month, or year to get everything...
Frank Luby
Jan 20, 20163 min read


5 myths about writing books … and why you should start writing yours
A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...
Frank Luby
Jan 6, 20164 min read


The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
Frank Luby
Dec 17, 20155 min read


Storytelling for Professionals: How it helps and how to get started
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...
Frank Luby
Nov 23, 20154 min read


Honing Habit: Creating a Master Story
This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...
Frank Luby
Nov 18, 20153 min read


Sons, fathers, and robots: humanity in business
A few months ago I grew impatient waiting in the lobby of the unemployment office. As is generally the best use of idle hands and minds,...
Frank Luby
Aug 6, 20154 min read


It's after the action. Here's how to write the review.
The military has perfected a few things over the many years of its storied existence, and one of those happens to be paperwork. You don’t...
Frank Luby
Jul 29, 20155 min read


Behavioral Pricing: Why coffee and music don't mix
Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...
Frank Luby
Jul 16, 20154 min read


Benefiting everyone through community service days
As a founding member of Race2Rebuild, a charity racing team raising money for disaster recovery projects, I’ve been lucky enough to help...
Frank Luby
Jun 25, 20153 min read
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