This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...

Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...

Like many people working towards their big break in television and/or film, I do multiple jobs. Among them, a decent amount of my work is...

A simple Internet search will tell you that the average amount of time it takes a person to learn to play the violin properly (which I...

We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...

I’m a soccer (or, really, football) fan. Having followed the sport, and only that sport, for years, it wasn’t much of a shock that many...

Every one of us will experience this in our careers: some teams fall apart when a roadblock or a crisis comes up, while other teams adapt...

When Scott Borchetta walked on stage last week in Nashville to accept an award from the industry association MusicBiz, he had a message...

Our more diligent followers may recall when I wrote my earlier post extolling the universal virtues of Mystery Science Theater 3000, I...

Editor's Note: You may have noticed we haven't posted in a couple of weeks. This is in large part to our primary blog editor helping Paul...

- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...

- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...

- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...

- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

- Stacey Ebert Professional development can be a trial. No one wants to sit through monotone presentations or worse, click-through online...

Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...

Elana Duffy Veteran’s Day, Armistice Day, whatever you call it in your country, the idea is the same in many countries that took part in...

Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...