ebook is an odd term. Sure, the idea of an electronic book is intuitive in its purest form. You share an author’s words online in a...

Switching careers – especially if you start your own business mid-career – will leave you short on so many resources: time, money, backup...

Politics provides lots of possibilities to witness the power of words and stories. What happened this week at the Iowa caucuses in the US...

A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...

Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...

Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...

We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...

Social media inundates us with short motivational phrases that are the modern-day equivalent of magic spells, meant to transform us...

- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...

An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...

- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...

- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...

This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...