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Rethinking the ebook
ebook is an odd term. Sure, the idea of an electronic book is intuitive in its purest form. You share an author’s words online in a...
Frank Luby
Apr 13, 20163 min read
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4 Excellent Books for Entrepreneurs, or Anyone
Switching careers – especially if you start your own business mid-career – will leave you short on so many resources: time, money, backup...
Frank Luby
Feb 24, 20163 min read
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Why vision trumps likeability: Lessons from the Iowa caucuses
Politics provides lots of possibilities to witness the power of words and stories. What happened this week at the Iowa caucuses in the US...
Frank Luby
Feb 4, 20164 min read
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5 myths about writing books … and why you should start writing yours
A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...
Frank Luby
Jan 6, 20164 min read
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The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
Frank Luby
Dec 17, 20155 min read
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Storytelling for Professionals: How it helps and how to get started
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...
Frank Luby
Nov 23, 20154 min read
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Lessons from Netflix pricing: Ignoring statistical fallacies … and trolls
Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...
Frank Luby
Sep 2, 20154 min read
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Behavioral Pricing: Why coffee and music don't mix
Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...
Frank Luby
Jul 16, 20154 min read
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Apple just launched a “value war” in music streaming
We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...
Frank Luby
Jun 12, 20154 min read
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Motivation (and posters) aren't always enough. Try action instead.
Social media inundates us with short motivational phrases that are the modern-day equivalent of magic spells, meant to transform us...
Frank Luby
Apr 9, 20154 min read
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The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
Frank Luby
Feb 18, 20154 min read
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Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
Frank Luby
Jan 29, 20154 min read
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Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
Frank Luby
Jan 14, 20154 min read
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Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
Frank Luby
Dec 23, 20142 min read
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5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
Frank Luby
Oct 30, 20145 min read
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Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
Frank Luby
Sep 23, 20146 min read
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Business lessons of a music legend
- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...
Frank Luby
Aug 27, 20145 min read
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Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
Frank Luby
Apr 10, 20144 min read
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