Elana Duffy
Rethinking the ebook
ebook is an odd term. Sure, the idea of an electronic book is intuitive in its purest form. You share an author’s words online in a...
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Elana Duffy
- Feb 24, 2016
- 3 min
4 Excellent Books for Entrepreneurs, or Anyone
Switching careers – especially if you start your own business mid-career – will leave you short on so many resources: time, money, backup...
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Elana Duffy
- Feb 4, 2016
- 4 min
Why vision trumps likeability: Lessons from the Iowa caucuses
Politics provides lots of possibilities to witness the power of words and stories. What happened this week at the Iowa caucuses in the US...
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Elana Duffy
- Jan 6, 2016
- 4 min
5 myths about writing books … and why you should start writing yours
A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...
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Elana Duffy
- Dec 17, 2015
- 5 min
The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
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Elana Duffy
- Nov 23, 2015
- 4 min
Storytelling for Professionals: How it helps and how to get started
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...
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Elana Duffy
- Sep 2, 2015
- 4 min
Lessons from Netflix pricing: Ignoring statistical fallacies … and trolls
Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...
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Elana Duffy
- Jul 16, 2015
- 4 min
Behavioral Pricing: Why coffee and music don't mix
Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...
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Elana Duffy
- Jun 12, 2015
- 4 min
Apple just launched a “value war” in music streaming
We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...
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Elana Duffy
- Apr 9, 2015
- 4 min
Motivation (and posters) aren't always enough. Try action instead.
Social media inundates us with short motivational phrases that are the modern-day equivalent of magic spells, meant to transform us...
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Elana Duffy
- Feb 18, 2015
- 4 min
The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
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Elana Duffy
- Jan 29, 2015
- 4 min
Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
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Elana Duffy
- Jan 14, 2015
- 4 min
Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
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Elana Duffy
- Dec 23, 2014
- 2 min
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
- Sep 23, 2014
- 6 min
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Elana Duffy
- Aug 27, 2014
- 5 min
Business lessons of a music legend
- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...
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Elana Duffy
- Apr 10, 2014
- 4 min
Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
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