#frank

Elana Duffy

Apr 13, 20163 min read

Rethinking the ebook

ebook is an odd term. Sure, the idea of an electronic book is intuitive in its purest form. You share an author’s words online in a...

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4 Excellent Books for Entrepreneurs, or Anyone

Elana Duffy

Feb 24, 20163 min read

4 Excellent Books for Entrepreneurs, or Anyone

Switching careers – especially if you start your own business mid-career – will leave you short on so many resources: time, money, backup...

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Why vision trumps likeability: Lessons from the Iowa caucuses

Elana Duffy

Feb 3, 20164 min read

Why vision trumps likeability: Lessons from the Iowa caucuses

Politics provides lots of possibilities to witness the power of words and stories. What happened this week at the Iowa caucuses in the US...

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5 myths about writing books … and why you should start writing yours

Elana Duffy

Jan 5, 20164 min read

5 myths about writing books … and why you should start writing yours

A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...

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The Next Step in Your Master Story: The Right Words Matter

Elana Duffy

Dec 17, 20155 min read

The Next Step in Your Master Story: The Right Words Matter

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...

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Storytelling for Professionals: How it helps and how to get started

Elana Duffy

Nov 23, 20154 min read

Storytelling for Professionals: How it helps and how to get started

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...

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Lessons from Netflix pricing: Ignoring statistical fallacies … and trolls

Elana Duffy

Sep 2, 20154 min read

Lessons from Netflix pricing: Ignoring statistical fallacies … and trolls

Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...

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Behavioral Pricing: Why coffee and music don't mix

Elana Duffy

Jul 16, 20154 min read

Behavioral Pricing: Why coffee and music don't mix

Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...

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Apple just launched a “value war” in music streaming

Elana Duffy

Jun 12, 20154 min read

Apple just launched a “value war” in music streaming

We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...

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Motivation (and posters) aren't always enough. Try action instead.

Elana Duffy

Apr 9, 20154 min read

Motivation (and posters) aren't always enough. Try action instead.

Social media inundates us with short motivational phrases that are the modern-day equivalent of magic spells, meant to transform us...

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Elana Duffy

Feb 18, 20154 min read

The new prophet motive

- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...

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Elana Duffy

Jan 29, 20154 min read

Making every day a snow day

An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...

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Post-Modern Work: What Millennials recognize and Baby Boomers don't

Elana Duffy

Jan 14, 20154 min read

Post-Modern Work: What Millennials recognize and Baby Boomers don't

- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...

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Present Tense Storytelling eBook Series is Launched!

Elana Duffy

Dec 23, 20142 min read

Present Tense Storytelling eBook Series is Launched!

We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...

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Elana Duffy

Oct 30, 20145 min read

5 Tips on Market Segmentation

- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...

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Leadership without leaders: Lessons from disaster relief

Elana Duffy

Sep 23, 20146 min read

Leadership without leaders: Lessons from disaster relief

- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...

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Elana Duffy

Aug 27, 20145 min read

Business lessons of a music legend

- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...

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Elana Duffy

Apr 10, 20144 min read

Frank's Story

This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...

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