A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...

We are in the seasonal regrouping and resetting mentally and physically, and hoping that you are too. Have a safe and healthy new year,...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Paul Mooney reminds...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines...

This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...

This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...

You've probably noticed we haven't been posting for a little bit. The last two months, Present Tense has been working on business...

Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...

A few months ago I grew impatient waiting in the lobby of the unemployment office. As is generally the best use of idle hands and minds,...

The military has perfected a few things over the many years of its storied existence, and one of those happens to be paperwork. You don’t...

Like many people working towards their big break in television and/or film, I do multiple jobs. Among them, a decent amount of my work is...

Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...

Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop...

As a founding member of Race2Rebuild, a charity racing team raising money for disaster recovery projects, I’ve been lucky enough to help...

A simple Internet search will tell you that the average amount of time it takes a person to learn to play the violin properly (which I...

We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...

I’m a soccer (or, really, football) fan. Having followed the sport, and only that sport, for years, it wasn’t much of a shock that many...

Every one of us will experience this in our careers: some teams fall apart when a roadblock or a crisis comes up, while other teams adapt...

When Scott Borchetta walked on stage last week in Nashville to accept an award from the industry association MusicBiz, he had a message...