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Elana Duffy
Mar 5, 20154 min read
Tales of a recovering engineer: there's a little creative in all of us
- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...
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Elana Duffy
Feb 26, 20154 min read
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Elana Duffy
Feb 12, 20155 min read
Writing Creatively: The hard part
- Paul Mooney Creative writing is not something reserved only for those dreaming of selling their first literary masterpiece to the world...
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Elana Duffy
Feb 4, 20154 min read
The value of valuing employees
- Stacey Ebert Companies have many similarities to schools, only now we are all grown up. Jobs replace assignments, bosses replace...
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Elana Duffy
Jan 21, 20154 min read
Reply, Reply All, or No Reply at All: Tips and tricks for managing responses
The response was perfect. Your cubicle buddy is going to laugh at your slightly snarky but still informed response to his recent push of...
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Elana Duffy
Jan 14, 20154 min read
Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
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Elana Duffy
Jan 7, 20154 min read
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Elana Duffy
Dec 3, 20144 min read
Positive Vibes to Positive Profits: Professional Development that Works
- Stacey Ebert Professional development can be a trial. No one wants to sit through monotone presentations or worse, click-through online...
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Elana Duffy
Nov 26, 20145 min read
What I learned while making a TV pilot
Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...
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Elana Duffy
Nov 11, 20144 min read
The Battlefield of Leadership
Elana Duffy Veteran’s Day, Armistice Day, whatever you call it in your country, the idea is the same in many countries that took part in...
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Elana Duffy
Oct 30, 20145 min read
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
105 views0 comments


Elana Duffy
Oct 16, 20144 min read
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
35 views0 comments


Elana Duffy
Oct 1, 20145 min read
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
23 views0 comments


Elana Duffy
Sep 23, 20146 min read
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Elana Duffy
Sep 19, 20145 min read
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Elana Duffy
Sep 12, 20144 min read
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Elana Duffy
Aug 27, 20145 min read
Business lessons of a music legend
- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...
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Elana Duffy
Aug 11, 20143 min read
What's In a Story?
All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...
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Elana Duffy
Apr 10, 20144 min read
Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
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