Elana DuffySep 2, 20154 minLessons from Netflix pricing: Ignoring statistical fallacies … and trollsHere’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...
Elana DuffyJul 16, 20154 minBehavioral Pricing: Why coffee and music don't mixLet’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...
Elana DuffyJun 12, 20154 minApple just launched a “value war” in music streamingWe’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...