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The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
Frank Luby
Dec 17, 20155 min read
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Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
Frank Luby
Feb 26, 20154 min read
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Reply, Reply All, or No Reply at All: Tips and tricks for managing responses
The response was perfect. Your cubicle buddy is going to laugh at your slightly snarky but still informed response to his recent push of...
Frank Luby
Jan 21, 20154 min read
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5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
Frank Luby
Oct 30, 20145 min read
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