Elana Duffy
The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
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Elana Duffy
- Feb 26, 2015
- 4 min
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Elana Duffy
- Jan 21, 2015
- 4 min
Reply, Reply All, or No Reply at All: Tips and tricks for managing responses
The response was perfect. Your cubicle buddy is going to laugh at your slightly snarky but still informed response to his recent push of...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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