Finding Your Path with a Master Story
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines how the Master Story can help your company find its true identity, and then communicate it to each other and to your market. Read the first and second parts of the series on our blog. Action is the key to any business. Whether it is signing a contract, buying a retail product, or filling out a user survey, you are looking for someone to take