This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines how the Master Story can help your company find its true identity, and then communicate it to each other and to your market. Read the first and second parts of the series on our blog. Action is the key to any business. Whether it is signing a contract, buying a retail product, or filling out a user survey, you are looking for someone to take

As a founding member of Race2Rebuild, a charity racing team raising money for disaster recovery projects, I’ve been lucky enough to help plan and attend ‘build days’. These are large events where hundreds of people from all walks of life come together to do good for a day by working to rebuild communities destroyed after natural disasters. Individuals and other charity organizations are part of the mix, but there are always teams of company employees that turn up for the day

We all do it. Just as we all eat, sleep, and complain about politicians, we also are all guilty of at one time or another checking our work email (or doing actual work) even while on “vacation.” For some reason, we feel as though the latter is, as the former items are certainly, necessary to our continued survival. But such is not actually the case. In fact, it’s bad for our health to continue to work when we are supposed to be off the clock, and negates the vacations that ar