I am the child of a successful writer and a librarian. To me, nothing beats the smell of a good book. Whether it is old and musty or fresh off the shelf, something about the smell of paper and ink and binding glue just makes the reader want to nestle in whatever cove they have available and have a warm, cozy read. Newspapers, magazines, books, each has a distinct smell and feel and tangible heaviness that reminds the brain that there is something to do.
Present Tense, of cou
How many times a week do you find yourself saying, jokingly or otherwise, “I need to get out more”?
For me, there are weeks where it’s daily. This week, for a variety of reasons, it’s nearly constant. From reuniting with old friends to planning hikes to diving in oceans and climbing mountains, it always feels like there isn’t enough time in the day (or the week, or the year) to both do work you hopefully love to do as well as everything else there is to see and do in the wo
Obituaries are fascinating. When you really get down to it, your last impression is very much like your first impression: you only get one chance to tell this story, so make it a good one. Sure, it’s a gloomy topic, but it is a universal truth that there are two realities we all ultimately face: death and taxes. Beyond any personal losses we many have suffered lately, or our passionate awareness of war or crime or other sad affairs, it is undeniable that the first six weeks o
The classic “make-or-buy” decision often neglects one important aspect: what the end-user wants. That became clear to me as my team and I started analyzing the first waves of feedback on Pathfinder, an online portal which helps veterans find appropriate services through user reviews. While the findings come from the non-profit world, I see strong parallels in how companies in the for-profit sector should best decide on whether to build up a competency in house, outsource that
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines how the Master Story can help your company find its true identity, and then communicate it to each other and to your market. Read the first and second parts of the series on our blog. Action is the key to any business. Whether it is signing a contract, buying a retail product, or filling out a user survey, you are looking for someone to take
The military has perfected a few things over the many years of its storied existence, and one of those happens to be paperwork. You don’t always think about the military as such, when the movies show the glories and brutalities of battle. There is little footage of the mounds of papers that go along with each of those actions. Going to the rifle range? That will be several orders (warning, operations, maybe a fragmentary), requests for ammunition, requests for the range, and
Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop out in an alternate universe where everyone else is mentally somewhere between 12 and 16 years old. And if anyone else is thinking that would be a great idea for a movie, we had better make it a horror sci-fi because that is terrifying. What was the worst thing about middle and high school was not homework or the classes in subjects you didn