We’ve all heard the saying: “A picture’s worth a thousand words.” The earliest recorded use of the sentiment was in 1911, where newspaper editor Tess Flanders advised journalists to “Use a picture. It’s worth a thousand words.” Images have always had a big impact on how people approach marketing and brand communication. Companies invest significant sums in the visual components of their brand building: on logos, packaging, flyers, commercials, eye-catching displays on the end