Elana Duffy
Tales of a recovering engineer: there's a little creative in all of us
- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...
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Elana Duffy
- Feb 26, 2015
- 4 min
Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
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Elana Duffy
- Feb 18, 2015
- 4 min
The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
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Elana Duffy
- Jan 29, 2015
- 4 min
Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
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Elana Duffy
- Jan 14, 2015
- 4 min
Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
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Elana Duffy
- Jan 7, 2015
- 4 min
Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
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Elana Duffy
- Dec 23, 2014
- 2 min
Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
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Elana Duffy
- Nov 26, 2014
- 5 min
What I learned while making a TV pilot
Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...
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Elana Duffy
- Nov 5, 2014
- 4 min
From the Big Screen to the Conference Table
Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...
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Elana Duffy
- Oct 30, 2014
- 5 min
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
- Oct 16, 2014
- 4 min
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
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Elana Duffy
- Oct 1, 2014
- 5 min
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Elana Duffy
- Sep 23, 2014
- 6 min
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Elana Duffy
- Sep 19, 2014
- 5 min
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Elana Duffy
- Sep 12, 2014
- 4 min
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Elana Duffy
- Apr 14, 2014
- 4 min
Lana's Story
A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...
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Elana Duffy
- Apr 10, 2014
- 4 min
Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
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